Adobe Systems Inc. is leaving no stones unturned in upgrading its mobile marketing campaign and has revealed a refreshed service suite- the Adobe Marketing Cloud. The software giant has unveiled some spectacular series of cutting-edge innovations that will allow companies to create, manage and deliver highly personalized mobile application to their clients in real-time. The Adobe Marketing Cloud has been formulated as an extremely robust platform and offers a full spectrum of mobile application development services. Developers can develop, manage, create content and market dynamic mobile apps for Android Play Store and iOS App Store, besides will be able to engage and measure Apple users’ experience with the iBeacon.
This news means that app developers will now have a one-stop tool to promote and monetize their work and measure their success. The Adobe Marketing Cloud offers many powerful optimization tools, such as the PhoneGap Enterprise, Digital Publishing Suite, Mobile Services 2.0 and Target Premium for delivering location-based content in real time. Expressing his views in an official press release, Brad Rencher, Senior Vice President (VP) and General Manager (GM), Digital Marketing Business at Adobe Systems Inc., was quoted as saying, “Developers can now create and deliver mobile apps while marketers manage, measure and monetize the content, all from within Adobe Marketing Cloud.”
Brad further added, “Adobe Marketing Cloud is the industry’s most complete, integrated solution for marketers, and today’s announcement further cements our leadership in mobile app marketing.” As per a report by The Next Web, the Adobe Marketing Cloud offers a comprehensive analysis of user engagement from mobile applications across all devices, along with vital optimization tools for channeling real time location-based content. Hence, this tool will enable marketers to enhance their revenue model by effectively engaging and converting leads into sales from active mobile users. Further, the Adobe Marketing Cloud will help in business development by acquiring new leads, engaging with potential clients and retaining existing customers who use iOS and Android apps and mobile websites.
Simple interface and integrated operations will assist in managing, analyzing, and optimizing mobile experiences across different app stores. Let’s cover the new mobile capabilities of Adobe Marketing Cloud software bundle –
Support for Apple iBeacons
Adobe becomes the first mobile provider to measure and respond to user engagement from mobile applications connected with the Apple iBeacon. The Adobe Mobile Services 2.0 has enabled analyzing user behavior near iBeacons, comprising dwell time, and entering or exiting an iBeacon area. The data from iBeacons and Mobile Services 2.0 can be easily integrated with other user engagement data in Adobe Analytics.
The Adobe PhoneGap Enterprise is dedicated to simply workflow of mobile app developers and marketers. Developers can create apps across platforms with support for third party integration, besides improving time-to-market. Marketers can update and optimize app content, manage app reviews, etc. without having any past development experience.
Digital Publishing Suite (DPS) and Mobile Services 2.0
Adobe Experience Manager has been tied to the Adobe Digital Publishing Suite (DPS), and thereby enabling marketers to create, publish and measure content-centric mobile applications. The Mobile Services 2.0 suite is designed to measure mobile marketing campaigns. Marketers can monitor campaigns that are targeting mobile app downloads on Apple App and Google Play Stores.
Adobe Campaign and Target Premium
Adobe Campaign is focused at re-engaging loyal customers using Push Notifications across mobile applications, which can be used for delivering news, credit balance details and other instant notifications. On the other hand, the Adobe Target Premium has A/B testing capabilities of in-app content and lifecycle data to create better and more impactful mobile apps.